Privacy & Cookie Policy

Present & Simple ("we", "our", "us") operates https://present-and-simple.com (the "Site"). This Privacy & Cookie Policy explains how we collect, use, and protect information, including cookies and similar technologies.

By using the Site, you agree to this Policy. If you do not agree, please do not use the Site.

1. Information We Collect

We do not require registration. No personal information is collected unless voluntarily submitted via a contact form.

1.1 Automatically Collected Data (Log Data)

When you visit the Site, our servers and Google Analytics 4 (GA4) may automatically collect:

• Your IP address (or anonymized form)
• Browser type and version
• Pages visited on the Site
• Date and time of visit
• Duration of visit
• Referrer URL (site you came from)
• Device type, operating system, and general location (country)

This data is aggregated and anonymized; it cannot identify you personally.

1.2 How We Use the Data

We use the collected data to:

• Understand how visitors use the Site
• Improve design, content, and user experience
• Diagnose technical issues
• Measure website traffic and performance

We do not sell, rent, or share data with third parties for marketing.

2. Cookies & Tracking Technologies

2.1 What Cookies Are

Cookies are small text files stored on your device to improve website functionality, track analytics, or remember preferences.

2.2 Cookies We Use

We only use analytics cookies via GA4 to understand visitor behavior. These cookies include:

These cookies collect non-personal information such as number of visitors, pages viewed, traffic source, browser, and device type.

2.3 Cookie Consent

We display a cookie consent banner when you first visit.

• Accept: GA4 cookies are activated
• Decline: GA4 cookies are not placed

Your choice is stored in your browser and respected on future visits.

2.4 Managing Cookies

You can delete or block cookies via your browser settings. You can also opt-out of Google Analytics cookies using the official tool:
https://tools.google.com/dlpage/gaoptout

3. Third-Party Services

We use Google Analytics 4 for analytics. Data may be processed outside your country under Google's data protection framework. We do not share data with other third parties.

4. Data Retention & Anonymization

• We do not store personal data.
• Analytics data is stored by Google and anonymized.
• We cannot identify individual users from the data collected.

5. Children's Privacy

The Site is not directed to children under 13. We do not knowingly collect personal data from children.

6. Your Rights (EU/Ukraine)

Since we do not collect personal information, your rights mainly relate to cookies and tracking:

• Decline or delete cookies
• Opt-out of GA4 tracking using Google's opt-out tool

7. Changes to This Policy

We may update this Privacy & Cookie Policy from time to time. The latest version will always be posted here. Your continued use of the Site indicates acceptance of any changes.

8. Contact Us

If you have questions about this Policy, please contact us at:
contact@present-and-simple.com